What is the best card reader in 2019?

What is the best card reader in 2019?

At the end of 2017, I wrote an article on the battle for the card reader niche. At the time, a handful of providers were solidifying their position in the market and forcing out smaller competitors. At the time, SumUp, iZettle, PayPal Here and Square dominated the space with WorldPay Zinc and Shuttle quietly shutting up shop.

After a little over a year, I thought it was time for an update. In this article, I take a deep dive into the card reader niche to discover which card reader is the best for small businesses that need to accept mobile payments. Let’s get started.

 

What is the cheapest card reader?

Credit and debit card readers have two costs you need to think about: the upfront cost of the reader and the ongoing payment processing costs.

The cost of the reader is pretty straightforward. You buy the reader from one of the card reader companies and it’s yours forever. Prices range from £79 for the PayPal Here down to £29 for the SumUp reader. Almost all card readers can be purchased via an affiliate link for a significant discount. At the moment, you can buy the iZettle reader for £25 and the SumUp reader for £19 using our links.

Also, it’s worth checking online forums for first-hand accounts of device durability and build quality before you buy. You might be cheaper buying a more expensive but more durable reader than buying a less well made cheaper alternative.

Here’s how the main card readers stack up in terms of the credit card reader cost.

ProductDevice Cost
SumUp£29
Square£39
PayPal Here£45
iZettle£59
Shopify£79

As you can see the SumUp reader is the cheapest followed by the Square then PayPal Here then iZettle and finally the Shopify card reader. The SumUp is clearly the cheapest device but what’s impressive is that it achieves that without compromising on functionality. With the SumUp, you get an outstanding card reader with a screen and 13-button keypad. It can also accept payments via Chip & PIN, contactless, magnetic stripe and NFC.

The second cost you have to think about is the payment processing fee. This is the portion of each transaction that the card reader keeps as payment. For example, if a card reader charged a 1.5% payment processing fee and you processed a £500 transaction, it would keep pay £7.50. Here is what each of the main card readers will charge you to process a payment.

ProductPayment Processing Fee
PayPal Here1.00 to 2.75%
Shopify1.5 to 1.7%
SumUp1.69%
iZettle1.75%
Square1.75%

Three of the card readers (SumUp, iZettle and Square) charge a fixed percentage fee on payments so there is no economy of scale. Whether you process £100, £1,000 or £100,000 per month, the card reader will charge you the same fee. Of those card readers, SumUp is the cheapest, charging just 1.69% on every transaction. After these three, it gets a bit more complicated.

First, I’ll deal with Shopify. Shopify charges one of three fixed fees depending on what tier service you’re on. The Basic Shopify tier costs $29 per month and charges a 1.7% fee on transactions, the mid-tier Shopify option costs $79 per month and charges 1.6% on transactions and the Enterprise Shopify tier costs $299 per month and charges 1.5% on transactions. Whether Shopify is competitive depends on your monthly card payment volume as you’ve got to factor in the hefty subscription costs.

Second, PayPal Here. PayPal is the only card reader to offer a sliding fee scale. Essentially, the higher your card transaction volume, the smaller PayPal’s transaction fee. Here’s how their thresholds work.

Total Monthly SalesPayment Processing Fee
Up to £1,5002.75%
£1,500.01 – £6,0001.75%
£6,000.01 – £15,0001.5%
£15,000.01 – £25,0001.0%

As you can see, you can get a very cheap payment processing rate from PayPal but your small business has to accept £180,000 per year on just cards before you get it. At these scales, you are almost always cheaper going with a traditional rented card machine. At lower volumes, PayPal charges up to 1% more than its cheapest competitor, SumUp.

Considering both the cost of the card reader and the ongoing payment processing costs, I’m comfortable saying that SumUp is the cheapest card reader for the vast majority of customers. If you disagree or have found a better deal elsewhere, please let me know in the comments so I can update this article.

 

 

Should I buy the iZettle card reader in 2019?

  • Device Cost: £59 + VAT (£29 + VAT via Cardswitcher)
  • Debit/Credit Card Transaction Fee: 1.75%
  • Settlement: 1 to 2 business days
  • Card Schemes: Visa, Mastercard, UnionPay, American Express, JCB, Discover/Diner’s Club
  • NFC Payments: Apple Pay, Google Pay, Samsung Pay

iZettle was one of the first card readers on the market and has won over thousands of merchants with its custom-built card reader and fantastic point of sale (POS) app. While iZettle originally used a card reader from a third-party (the Miura M010), they developed a new card reader (the iZettle Reader 2) which launched it in 2016.

The new iZettle Reader 2 costs £59 + VAT if you buy it through iZettle without a deal. However, iZettle is usually running a promotion, which reduces the price to around £29 or so. If iZettle doesn’t have a deal running, you can also buy through affiliate links, which permanently discount the card reader to £29 + VAT.

iZettle originally used a sliding fee scale so the higher your monthly card volume, the less you paid in processing fees. Fees ranged from 2.75% for low-volume merchants down to just 1.00% for merchants processing £40,000 or more per month. However, with most other card readers offering a simple fixed-fee pricing model, iZettle started looking a bit complicated.

A couple of years ago, iZettle rolled out a simpler pricing structure with all transactions charged a flat 1.75% payment processing fee, bringing it largely in-line with competing card readers. For online payments, invoices and virtual terminal payments, you pay a slightly higher fee of 2.50%.

In my experience, iZettle is a great product. The card reader is robust, efficient and intuitive and the POS app is powerful and flexible enough for the vast majority of small businesses. Its reviews are great too with a 4 / 5 rating on TrustPilot and Capterra.

As one of the more established names in the card reader niche, iZettle has developed a bunch of additional products like full POS systems, receipt printers, cash drawers and so on. This is super helpful for growing businesses that want to stay with iZettle but need a more professional-looking POS.

 

Should I buy the SumUp card reader in 2019?

  • Device Cost: £29 + VAT (£19 + VAT via Cardswitcher)
  • Debit/Credit Card Transaction Fee: 1.69%
  • Settlement: 1 to 3 business days
  • Card Schemes: Visa, MasterCard, American Express
  • NFC Payments: Apple Pay, Google Pay

SumUp is a UK-based payment processing company founded back in 2011. SumUp officially launched to the public in 2012 and has kept their focus pretty tight, offering just two card readers, a handful of accessories and one POS system.

The headline advantage of SumUp is the price. The card reader’s price tag and its payment processing fees are amongst the cheapest on the market. The reader will cost you just £29 + VAT brand new or £19 + VAT if you buy through our affiliate deal. The SumUp 3G (a card reader that doesn’t require the app to process payments) costs slightly more at £99 + VAT.

Once you’ve purchased the card reader, SumUp charges a flat 1.69% to process all Chip & PIN, contactless and NFC payments. Like all card readers, magnetic stripe and virtual terminal payments will cost you more — in SumUp’s case they cost 2.95%.

As I mentioned above, SumUp is both the cheapest card reader on the market and it has the cheapest payment processing fees for the vast majority of small businesses. If you’re running a microbusiness, pop-up business or something similar, the SumUp card reader is an excellent choice!

 

Should I buy the PayPal Here card reader in 2019?

  • Device Cost: £45
  • Debit/Credit Card Transaction Fee: 1.00 to 2.75%
  • Settlement: 2 hours
  • Card Schemes: Visa, MasterCard, American Express
  • NFC Payments: Apple Pay, Google Pay

PayPal Here is a bit of a strange proposition. PayPal launched its mobile card reader in 2012, using a third-party device from Miura. (Interesting, it was the same device that iZettle used at the time.) Fast forward six years and PayPal buys over iZettle for a cool £1.6 billion. PayPal, however, intends to continue supporting both services — PayPal Here and iZettle — going forward.

So, how does PayPal Here actually perform?

As I mentioned, PayPal uses a third-party reader from a company called Miura. This device (the Miura M010) is the same pebble-shaped reader used by iZettle up until 2016. While it’s looking a little dated, it’s still a great card reader and can more than hold its own against more modern devices.

The PayPal Here costs £45 + VAT, which puts it bang in the middle of the pack. The SumUp and Square devices are cheaper but the iZettle and Shopify devices are more expensive. (Interestingly, Shopify actually uses the same Miura device but charges quite a bit more.)

It’s also the only reader not to opt for a fixed transaction fee. Instead, it uses a sliding scale where your transaction fee decreases as your turnover increases. You can also choose between two different payment plans: Blended or Interchange Plus. Here’s what both options will cost you.

Total Monthly SalesBlended FeeInterchange Plus
Up to £1,5002.75%IC + 2.5%
£1,500.01 – £6,0001.75%IC + 1.5%
£6,000.01 – £15,0001.5%IC + 1.25%
£15,000.01 – £25,0001.0%IC + 0.75%

As you can see, PayPal’s fees are fairly varied, ranging from less than 1% all the way up to 2.75%. However, to access the competitive payment processing fees, you have to process over £6,000 per month just on cards. At those volumes, you are almost always cheaper going with a traditional rented card machine.

 

Should I buy the Square card reader in 2019?

  • Device Cost: £39 + VAT
  • Debit/Credit Card Transaction Fee:1.75%
  • Settlement: 1 to 2 working days
  • Card Schemes: Visa, MasterCard, American Express
  • NFC Payments: Apple Pay, Google Pay

Square was actually the first mobile card reader on the market, launching in 2009, a full year before iZettle. However, you’d be forgiven for not recognising its name as Square focussed solely on America for eight years.

The Square card reader is a small device roughly around the size of a drinks coaster. One side of the reader contains a slot, which accepts a customer’s card to read the chip. Because the device is so small, it doesn’t have a keypad or screen. With the Square card reader, your customer inserts their card into the reader and then enters their PIN via the POS app on the merchant’s smartphone (e.g. iPhone or Android phone) or tablet (e.g. iPad or Android tablet). It was actually this system — PIN on Glass — that stopped Square coming to the UK sooner. The Square device is essentially just a chip reader compared to the other devices which also accept the customer’s PIN.

Apart from its unusual PIN-entry method, the Square reader does all the usual stuff. It accepts all major card payment options (Visa, MasterCard, American Express, etc.), NFC payments (Google Pay/Android Pay and Apple Pay) and contactless payments.

The Square Reader costs £39 + VAT when purchased directly through Square. As with most mobile card readers, you can find the device for less if you check deal websites or find an affiliate link. Square charges a flat payment process fee of 1.75%, which is on par with iZettle and one of PayPal Here’s pricing points. However, it’s a touch higher than SumUp’s rock bottom rates.

 

Should I buy the Shopify card reader in 2019?

  • Device Cost: (£79)
  • Debit/Credit Card Transaction Fee:1.5 to 1.7% (Plus subscription fees)
  • Settlement: 1 to 2 days
  • Card Schemes: EMV (Europay, Visa, MasterCard), American Express, Discover
  • NFC Payments: Apple Pay, Google Pay

For 13 years, Shopify worked to establish itself as the name in DIY eCommerce websites — and it succeeded! With global eCommerce domination ticked off, it wasn’t much of a surprise when Shopify turned its attention to the physical retail space. In 2017, Shopify officially launched a Bluetooth-enabled card reader that allowed Shopify business owners to process in-person credit card payments and debit card payments from their customers.

Instead of developing its own card reader, PayPal opted to license an existing design from a third-party company called Miura. Specifically, Shopify uses the Miura M010, which is the first generation card reader used by iZettle and the current generation card reader used by PayPal Here. (If you see the same device with different branding, that’s why.) On its own, the card reader costs £79, which makes it one of the more expensive devices on the market. It’s somehow more expensive than the PayPal Here, which uses the exact same Miura device!

Like Shopify’s eCommerce platform, you pick from one of three tiers: Basic Shopify ($29 per month); Shopify ($79 per month); and Advanced Shopify ($299 per month). Each tier comes with its own in-person payment processing fee: 1.7% + 0p, 1.6% + 0p and 1.5% + 0p, respectively. While you can use other card readers, Shopify whacks on an extra fee, ranging from 0.5 to 2.0%.

Whether the Shopify card reader is right for you really comes down to one question: Do you currently use Shopify? If you don’t use Shopify, there’s not much point shelling out a hefty monthly fee for a slightly lower payment processing fee. However, if you’re already using Shopify for an eCommerce website, picking up the Shopify card reader will allow you to roll out in-person payments with relative ease.

 

Should I buy the Worldpay Zinc card reader in 2019?

  • Device Cost: N/A
  • Debit/Credit Card Transaction Fee: N/A
  • Settlement: N/A
  • Card Schemes: N/A
  • NFC Payments: N/A

As such a big name in the payment processing industry, Worldpay was always going to try and break the mobile card reader market. In June 2013, the payment processing giant launched WorldPay Zinc, a mobile card reader available with both a pay-as-you-go and subscription contract.

The card reader cost £66.66 + VAT and was almost permanently on a 50% discount. Even with the discount, it was comfortably one of the more expensive card readers on the market.

To Worldpay’s credit, the option of a pay-as-you-go or subscription contract was innovative. However, both were fairly expensive. The PAYG option charged a flat fee of 2.75%, which is far above the current industry norm of 1.75%. The subscription option charged £5.99 per month and reduced the payment processing fee to 1.95%, which as you can see from the other card readers is still quite high.

Worldpay persisted with a Zinc for a few years but ultimately pulled the plug when merchants failed to sign up.

 

Should I buy the SmartTrade app in 2019?

  • Device Cost: N/A
  • Debit/Credit Card Transaction Fee: 1.75% + 20p to 2.15% + 20p (Plus subscription fee)
  • Settlement: 7 days
  • Card Schemes: Visa, MasterCard, American Express
  • NFC Payments: N/A

All the devices on this list work by connecting a small card reader to a POS app installed on a mobile device like an iPhone, iPad or Android device. The SmartTrade app ditches the card reader component and allows you to process payments using just the app.

The app works by scanning a customer’s card using the device’s camera then asking the user to manually enter the expiry date and CVV2 number. You can also use the app as a virtual terminal for phone payments and an eCommerce payment page for online payments.

However, this convenience comes at a price. Because the transaction doesn’t use Chip & PIN or contactless, the payment processing fees are higher than services that use a card reader to accept PIN entry. Precisely what SmartTrade charges you depends on the tier you sign up for. The Sole Trader plan costs £9.99 per month and charges 2.15% + 20p on every transaction. The Business plan charges 1.85% + 20p on every transaction. And the Enterprise plan costs £89.99 per month and charges 1.75% + 20p on every transaction.

 

What is the best overall card reader?

Unfortunately, there’s no one answer to the question, ‘What’s the best overall card reader?’ What’s perfect for one merchant will be a disaster for another. However, I know that’s not a great answer so I’ve added a quick summary of each option below with a suggestion of what type of business will get the best out of it.

  • iZettle: The best-established name in the card reader niche. Its second generation reader is a little on the expensive side but can usually be found on a good deal. If you want a great service that you can depend on, iZettle is a good choice.
  • SumUp: The cheapest card reader to buy with the cheapest payment processing fees for most of the microbusinesses and small businesses I talk to. SumUp is great for people experimenting with mobile card readers or if you’re looking to keep debit and credit card processing costs as low as possible.
  • PayPal Here: PayPal has the cheapest rates on the market but it’s unlikely you’ll take enough in card payments to unlock them. If you’re already using PayPal for online payments and want to merge your records, the PayPal Here could be a good option.
  • Square: In my opinion, Square has the best POS app on the market. The PIN on Glass technology isn’t to everyone’s liking but I think it more than makes up for it with increased functionality.
  • Shopify: If you’re already using Shopify to run an eCommerce website, it makes sense to use Shopify’s POS and in-store card reader. However, if you aren’t already in the Shopify ecosystem, there are significantly cheaper options available.
 SumUpSquarePayPal HereiZettleShopify
Device Cost£29 + VAT (£19 + VAT via Cardswitcher)£39 + VAT£39 + VAT£59 + VAT (£29 + VAT via Cardswitcher)(£79)
Debit/Credit Card Transaction Fee1.69%1.75%1.75%1.75%1.5 to 1.7% (Plus subscription fees)
Settlement1 to 3 business days1 to 2 working days1 to 2 working days1 to 2 business days1 to 2 days
Card SchemesVisa, MasterCard, American ExpressVisa, MasterCard, American ExpressVisa, MasterCard, American ExpressVisa, Mastercard, UnionPay, American Express, JCB, Discover/Diner’s ClubEMV (Europay, Visa, MasterCard), American Express, Discover
NFC PaymentsApple Pay, Google PayApple Pay, Google PayApple Pay, Google PayApple Pay, Google Pay, Samsung PayApple Pay, Google Pay
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